I’m a freelance copywriter and creative director with 20 years’ experience in South Africa, Canada and the US.
I’ve worked on a ton of different brands, won a few fancy awards, collaborated with (and learned from) some of the most talented people imaginable, and celebrated countless pitch wins along the way. All while trying to have as much fun as possible. Remember fun?
I’m a US Green Card holder, and available for remote work worldwide. If you need some help with writer-ey/creative director-ey things, or if you’re just looking for a little more self-deprecating humour in your next Zoom meeting, drop me a mail and let’s make something together!
LOOK MOM, AWARDS!
Breaking Ballet - Joburg Ballet:
Yellow // D&AD
Graphite // D&AD
2 x Webby winner // The Webby Awards
Gold // Cannes Lions
Silver // Cannes Lions
Gold // One Show
Silver // One Show
4 x Merit // One Show
Commendation // Little Black Book Immortal Awards
Gold // Clios
Silver // Clios
Bronze // Clios
4 x Gold // The Loeries
Grand Prix For Good // The Loeries
Bronze // Epicas
Blame No More - Hype Magazine:
Gold // Cannes Lions
Glass // Cannes Lions
2 x Silver // Cannes Lions
Bronze // Cannes Lions
Silver // The Effie Awards
3 x Gold // Bookmark Awards
2 x Gold // The Loeries
1st // Creative Circle Ad of the Year (PR)
The Art Rate Monitor - Art Gallery of Ontario:
Best Experience Design // Fast Company Design Awards
Gold // Canadian Marketing Awards
Silver // The Effie Awards
Shortlist // D&AD
#ChangeTheCompliment - Dove:
#1 Personal Care & Beauty ad of all time // System1 Database
Spotify But Make It Mzansi - Spotify:
Merit // One Show
2nd // Creative Circle Ad of the Year (Design)
In Rehearsal for Unbound - Joburg Ballet:
2 x Gold // Bookmark Awards
1st // Creative Circle Ad of the Year (Digital)
Merit // One Show
Beautiful Pathogens - Goodbye Malaria:
Bronze // Cannes Lions
Gold // The Loeries
2 x Bronze // One Show
2 x Merit // One Show
There’s a Story in Every Nederburg - Nederburg:
Gold // The Loeries
Because It's Your Money - Coronation Fund Managers:
Craft Certificate // One Show
4 x Bronze // The Loeries
The Democratic Republic of Design - Absa:
Bronze // Cannes Lions
BRANDS I’VE WORKED ON
South Africa:
Spotify
MTN
Standard Bank
Nedbank
Absa
Liberty
Coronation Fund Managers
Mercedes Benz
Nissan
Joburg Ballet
Hype Magazine
Distelle
Goodbye Malaria
South African Breweries
Unilever
Reckitt Benckiser
Tiger Brands
Pepsico
Mars Wrigley
SAA
Brand South Africa
Girls & Boys Town
US & Canada:
Dove
Booking.com
Banner Health
Bayer Pharmaceuticals
Valvoline
Frontier Communications
Capella University
Merz Aesthtics
The Art Gallery Of Ontario
Kotex
The Zebra Insurance