#ChangeTheCompliment

Ever notice how most of the compliments young girls receive are appearance based? No wonder there is such an unhealthy emphasis on beauty. It’s time to change that. Because girls aren't born thinking that their appearance defines their worth, they're taught it.

No brand is better suited to lead this crusade than Dove, champions of Real Beauty for over 20 years. This integrated campaign, which includes a brand film, OOH, parent and mentor guides, and various activations, launched in over 25 countries on International Day of the Girl, with the might of the Unilever PR machine behind it.

Ranked #1 Personal Care & Beauty ad of all time on the System1 Database.

Downloadable toolkits are designed to help parents, teachers and mentors lead the conversation.

Dove also teamed up with AFC Toronto, adding alternative, more empowering compliments to the back of the players’ match day shirts.