Get That Winning Feeling

Every summer South African telco giant, MTN, runs a huge promotion, giving away millions in data, airtime and other prizes. We wanted to capture that smug feeling you get when you win something, anything, even if it's just a gig of prepaid data.​ This spot became one of MTN’s most effective ads of all time. It features South Africa's king of cool and hip-hop icon, the late Riky Rick. RIP, legend.