In Rehearsal for Unbound

In order to sell more tickets for its production of Unbound, Joburg Ballet needed to appeal to a younger, more diverse audience. We figured that if the cool kids weren't coming to the ballet, we'd need to take ballet to them. So, we approached Superbalist, South Africa's biggest, coolest online store and pitched them an idea:​

Cross-sell Joburg Ballet's production of Unbound, and Superbalist's new activewear range.